Avon’s ANEW Product Launch

Project Description

In conjunction with Brazilian agency, G-U-D-E, the ARCH team produced Avon’s ANEW product launch event at Lightbox in Manhattan.

Each immersive scenic element was built to communicate the revolutionary science of the product’s ability to reverse the visible signs of aging skin. Two freestanding walls created a visual reference of older vs. baby skin. Using the variable texture and sizing of balls for clear visual messaging, the “baby skin” wall was covered with dozens of large inflatable balloons, while the “older skin” wall housed 1000 memory foam balls. Six custom product glorifiers with internal LED-lit acrylic vitrines, branded iPad kiosks and a video viewing booth added further engagement with the product throughout the evening which hosted influencers from around the world