CAMP Travel-Themed Immersive Environments
Project Description
Custom retail display at the Oculus pop-up shop in SoHo, NY, celebrating the launch of Facebook’s newest virtual reality headset, the Oculus Go. ARCH designed and fabricated four walls in total for the space, including a product wall with custom CNC cut shelves, laser cut mirrored letters, and a 40ft curved wall with mounted TV’s for the public to engage and experience the headset first-hand.
Explore the dreamlike atmosphere of the VIP launch event which included 2018 NBA Rookie of the Year Donovan Mitchell and Grown-ish star Francia Raisa.
Project Details
Client Oculus, We’re Magnetic
Date May 2018
Skills Custom Design, Prop Fabrication, Art Direction, CNC Milling, Signage
Industry Entertainment, Retail